ABOUT DIRECT DIAMONDS

HI! I'M BRAYLEE EM.

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I started this business to make stunning, high-quality rings accessible—without the crazy markup. After helping friends and family find beautiful lab-grown diamonds at unbeatable prices, I knew I had to share that value with more couples.

I’m passionate about meaningful moments, beautiful details, and keeping things honest and pressure-free. Outside of diamonds, I love all things creative—designing, singing, editing, and discovering natural wellness tips.

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HOW IT STARTED​

The idea came when a friend found a ring source that cut out the middlemen—and saved thousands. I realized I could bring that same direct pricing to places like Provo and Rexburg. Helping couples find the perfect ring during such a special time is something I truly love.

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LET'S FIND YOUR DREAM RING!

Whether you’re dreaming of a classic or custom ring, I’m here to make it simple and stress-free.