ABOUT US

Our Mission

At Direct Diamonds, we believe every couple deserves a beautiful, high-quality diamond without breaking the bank. We're passionate about helping you find the perfect ring that represents your love—at a price you’ll love too.

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Why Choose Us

We specialize in lab-grown diamonds that are stunning, ethical, and most especially, affordable. We are here to provide personalized guidance and help you select the diamond and setting that perfectly suits your style and budget.

Our Story

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The idea for Direct Diamonds was born when a close friend of mine was getting remarried and found a diamond source offering incredible prices by going directly to the supplier. I realized there was an opportunity to bring these affordable diamonds to college towns like Provo & Rexburg. I've always had a love for jewelry and making things beautiful, and it’s truly meaningful for me to help couples find a ring that best fits their needs at such an exciting time of their lives.

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Your Perfect Diamond Awaits

Whether you're looking for a classic solitaire or something uniquely yours, we’re here to make your journey easy and stress-free.